MutualFundWala taps Team Pumpkin to boost digital growth and investor sign-ups
MutualFundWala has appointed Team Pumpkin as its performance marketing partner to grow digital reach and increase investor registrations. The Gurugram-based agency will handle end-to-end performance marketing, including paid media planning, campaign execution, and conversion rate optimization across digital platforms.
Team Pumpkin’s work will focus on scaling MutualFundWala’s online presence and driving SIP conversions and new investor sign-ups through targeted, data-led campaigns. The partnership aims to make it easier for investors to discover and invest in MutualFundWala’s product range, which includes equity, debt, gold and silver funds, and China-focused international funds.
Founded in 2005, MutualFundWala simplifies mutual fund investing for both first-time and experienced investors. With gold at record highs, silver gaining traction as an alternative asset, and renewed interest in China’s markets, the platform says it is well placed to offer diversified investment options.
“We look forward to working with Team Pumpkin to strengthen our digital footprint,” said Shashi Kant Bahl, CEO and Founder of MutualFundWala. “Their performance marketing approach fits our aim to make mutual fund investing accessible to more Indians.”
Swati Nathani, Co-founder of Team Pumpkin, said the agency will focus on campaigns that increase registrations and SIP conversions to help MutualFundWala grow its market presence.
Team Pumpkin, established in 2012, provides performance marketing, social media, influencer marketing, and content strategy services. The MutualFundWala mandate will be managed from Team Pumpkin’s Gurugram office.
