The former Indian cricket team skipper aka Captain Cool will be the new face of the brand, present across all major consumer campaigns
Bengaluru: redBus, the world’s largest bus ticketing platform, announces Indian cricket icon, MS Dhoni, as its brand ambassador. Dhoni will helm all major campaigns for the brand, across media platforms and will soon appear in his first promotional concept for the brand.
While redBus commands a strong foothold in the Indian online bus ticketing segment, it is looking at strengthening its relationship with its patrons, while also reaching out to a large group of potential customers. The company has found in Dhoni, one of the most popular sportsmen, the perfect personality, to engage with a national audience.
Dhoni’s humble start, his arduous journey and subsequent accomplishments lends to his legendary status and winning the admiration and reverence of millions of people across the country. redBus too, shares a similar biography, by its humble beginnings in creating the digital path that connects passengers and bus operators leading to a better experience of bus travel. From its first association with a single bus operator in 2006 to the over 2500 bus operators today, redBus has come a long way, serving over 20 million travellers and propelling itself to being the largest and most trusted bus ticketing platform in the country. Through the personality of Dhoni, that exemplifies its journey, redbus aims to create and enhance a unique engagement among customers with its new campaign.