OREO and BTS Launch Limited-Edition Korean Sweet Pancake Cookie
OREO and BTS are teaming up to release a limited-edition cookie inspired by the band’s Korean roots. Rolling out across more than 80 markets this June, the OREO & BTS Cookies pair a hotteok-inspired sweet pancake creme with OREO’s iconic chocolate wafers, plus a first-ever purple wafer to honor BTS fans.
The project includes 13 unique embossments designed by BTS—one for each year of the band—to celebrate their 13th anniversary. Embossments include member names, a BTS light stick, and three special OREO designs that together form a hidden message for fans to discover.
BTS said the collaboration is personal: hotteok is a street-food favorite from their childhoods, and OREO has been part of their lives from studio sessions to snack breaks. The flavor and packaging aim to bring a bit of that home to fans worldwide. The pack artwork draws on South Korea’s street markets, echoing the lively atmosphere where hotteok is commonly enjoyed.
Fans can take part in a global initiative inspired by the fandom’s letter-writing tradition. Scan the QR code on packs or visit www.in.oreobts.com to submit a digital “love letter” to BTS. Selected entries may be shared on a global stage, and contributors will be eligible for exclusive OREO x BTS prizes.
Nitin Saini, Vice President – Marketing at Mondelez India, said the partnership blends culture and creativity, offering fans a chance to join a global celebration of music and fandom.
Availability:
The Limited Edition OREO & BTS Cookies will appear in stores starting in June for a limited time while supplies last.
