Crayons Joins Cricket Frenzy – Becomes Co-Owner of New Delhi Tigers for DPL T20 Season 2!
Crayons Advertising, one of India’s most renowned independent creative agencies, has made its debut in professional cricket as the co-owner of the New Delhi Tigers franchise in the much-awaited Delhi Premier League T20 Season 2 (DPL T20). This strategic move marks a major step in Crayons’ commitment to championing youth talent, boosting community engagement, and celebrating the excitement of Indian cricket.
The New Delhi Tigers squad will be headlined by local cricket stars Himmat Singh and Prince Yadav, both boasting impressive records and strong ties to Delhi’s cricket scene. Their leadership is set to fuel a season filled with passion and competitive spirit, as the team gears up to make a big impression on the field.
DPL T20 Season 2 kicks off on 2 August 2025, with the New Delhi Tigers set for their highly anticipated debut at the iconic Arun Jaitley Stadium on 3 August. Cricket fans in the capital can expect a thrilling home season as the stadium transforms into the heart of Delhi’s cricket fever.
Organised by Perfect Pitch Events & Sports, DPL T20 has rapidly grown into a standout sporting spectacle. Following a blockbuster first season that saw over 400 male and 80 female players, and millions of views across digital platforms, this year’s edition promises even more action, rising stars, and unforgettable local fan moments.
Crayons’ investment in the New Delhi Tigers reflects a vision to elevate regional pride and support emerging athletes. “Cricket isn’t just a sport in India—it’s part of our national identity,” said Ashraye Lalani, Director – Technology and Growth, Crayons Advertising. “By entering the arena as co-owners of the New Delhi Tigers, we’re channeling our creative energy and deep-rooted values into nurturing talent and inspiring city pride. We want to offer fans an extraordinary sporting journey.”
The move is backed by Crayons’ established presence in the sports domain, including grassroots efforts under the Crayons Academy for Skills and Excellence and the launch of India’s first Joe Root Academy. With this acquisition, Crayons is also set to expand its media footprint in regional leagues via TV, streaming, and OOH advertising opportunities.
With an all-star lineup and a dynamic ownership, the New Delhi Tigers are poised to set the DPL T20 alight. Crayons Advertising is ready to script a vibrant new chapter in Delhi’s cricket story—one electrifying match at a time.
