Travis Scott and Beats Unite for ‘Dare to Dream’ — A Powerful Comeback with an Unreleased Track
Music and tech collide once again as Beats and global superstar Travis Scott team up for a stunning new campaign, Dare to Dream. The short film introduces Powerbeats Fit, Beats’ latest innovation, while featuring an unreleased Travis Scott track that fans can’t wait to hear.
Inspired by a tweet Travis posted in 2011 — “ONE DAY TRAVIS SCOTT WILL BE SOMEBODY” — the film transforms his words into a cinematic journey of purpose, passion, and perseverance. Nearly 15 years later, that vision comes full circle through a deeply personal story that revisits his Houston roots.
To make it authentic, Beats recreated Travis’s childhood bedroom, featuring his real mother Wanda Webster and even his first Beats Studio headphones. The film follows a young Travis producing beats on his iMac before daydreaming of massive crowds and sold-out arenas from his Circus Maximus tour. When his mother calls him back to reality, he discovers a futuristic touch — the Powerbeats Fit — linking his past dreams to his present success.
The campaign marks another milestone in Travis’s long-standing relationship with Beats, dating back to 2015’s Beats x UNDFTD collaboration and the Got No Strings global campaign. This time, the vision comes to life through Larry Jackson, founder of gamma., and acclaimed director Anthony Mandler — both frequent collaborators of Travis. Using advanced digital de-aging VFX, the film showcases a younger version of the artist, emphasizing authenticity over imitation.
Powerbeats Fit represents the next leap in performance earbuds, created for artists, athletes, and dreamers who challenge limits.
“This film isn’t just about where I came from — it’s about the vision I had before anyone else could see it,” said Travis Scott.
“Beats has always been powered by imagination and belief,” added Larry Jackson. “This campaign celebrates what happens when you dare to dream.”
Chris Thorne, CMO of Beats, echoed, “Greatness starts with belief — and this is just the beginning of what we’ll create together.”
The Dare to Dream campaign inspires a generation to trust their vision — proving that self-belief can turn ambitions into global success.
