After Gurugram it plans roll out such format multiplexes in Chennai, Hyderabad, Kolkata & Bangalore
New Delhi: Leading multiplex operator Miraj Cinemas is planning to expand its premium large format multiplex soon in places like Chennai, Hyderabad, Kolkata and Bangalore among other places in order to solidify its presence across the country. Miraj Cinemas, India’s most promising multiplex chain has been a front runner in adopting premium large format cinemas under its brand “Miraj Maximum” roll out its first such format multiplex from MGF Metropolis Mall in Gurugram. The launch of Miraj Maximum in Gurugram is quickly followed up with the expansion of the brand and a foray into Indore with the format. The Velocity mall in the old city Indore witnessed the second property under the brand ‘Miraj Maximum’ to experience Premium Large format viewing experience. Miraj Cinema intends to tap the ready patron base of Velocity, the city’s first multiplex.
Commenting on the growth plan Amit Sharma, MD Miraj Entertainment, stated, “After getting huge positive response, we have chalks out plans to expand in cities like Chennai, Hyderabad, Kolkata & Bangalore. In my opinion the components which typically contribute to such an experience is the size of the screen with dolby atmos sound, new aged laser projectors, luxuries interiors ,delectable gourmet food with world class service. In our understanding it’s a space that gives you larger than life movie watching experience. We believe what sets us apart is our understanding of audience and hence we strive towards customisation while ensuring best customer experience.”
Entertainment may be viewed as content finding its way into various formats and screen size but cinema only gets bigger. And size does matter. Premium Large Format theatres are quickly gaining across the globe and India surely is not left behind. In an era where content consumption happens on the go and out of your pocket, cinema screens are striving for an exact opposite by adopting large formats and dishing out content in its best possible viewing experience, stated Sharma.
Having completed its 100 screens milestone recently. Miraj Cinemas has garnered a fair share of industry recognition in a short span of time. Miraj Cinema’s expansion strategy will continue being two pronged- entry into modern retail formats and reconstructing single screens across the country. The brand will promote operation and management business model as well to achieve another 100 screens in a record tenure of 15 months.
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