Mahavat Whisky Launches in Bhopal: SOM Distilleries Unveils Its Most Ambitious Whisky Yet
Bhopal: SOM Distilleries is making a bold move into the mid-premium whisky market with the launch of Mahavat Whisky, now available in select outlets across Bhopal. Priced in the ₹1000–1100 range, Mahavat is the group’s most ambitious brand rollout yet—designed to challenge the established players in the regular whisky segment while delivering a taste that screams royalty.
The name Mahavat—meaning ‘the one who commands’—is more than branding. It’s the core of the whisky’s identity. Crafted for those who live boldly and on their own terms, Mahavat aims to connect with consumers who value individuality, strength, and a little rebellion.
So what’s in the bottle? A unique blend of pear notes, light smoke, candied sweetness, woody finish, and a hint of cocoa. It’s smooth but assertive, aged to perfection, and built for a palate that demands depth. Each sip is meant to feel like a power move.
“Mahavat isn’t just a new product—it’s a statement,” said J.K. Arora, Chairman & MD of SOM Group. “We’re entering India’s most competitive alcobev segment with purpose. Mahavat is for the bold, the authentic, the modern Indian who doesn’t settle.”
The rollout begins with Bhopal and will soon expand to major cities across Madhya Pradesh before moving into Delhi NCR and beyond. SOM is serious about this category shift. Known for its stronghold in the value segment, the company now wants a seat at the premium table—and Mahavat is the opening move.
Deepak Arora, CEO of SOM Group, explained that Mahavat is the result of extensive R&D across consumer preferences in India. “From expert blenders to sensory specialists, the goal was to create more than a drink. We wanted a whisky that leaves a legacy with every sip.”
With Mahavat, SOM Distilleries isn’t just launching a product—they’re launching a new chapter. One where tradition meets bold reinvention, and mass appeal meets a regal twist.
Whisky drinkers in Bhopal, your next bottle just got a whole lot more interesting.
