Hunter Beer Shatters Records: Crosses 7 Crore Bottles Annually, Dominates World Beer Day Buzz
Bangalore: Hunter Beer is raising more than just glasses this World Beer Day. The flagship brand of SOM Group has crossed a major milestone—averaging 7 crore bottles in annual sales—and it’s not slowing down.
Launched in 1994 and revamped in 2016, Hunter isn’t just a strong beer—it’s a statement. Marketed as a brew for those who live unapologetically and defy the norm, it has built a solid fanbase in key Indian states like Madhya Pradesh, Odisha, Delhi, Karnataka and Jharkhand. From army canteens to bars, from city pubs to small-town getaways, Hunter has found a spot in India’s evolving beer map.
“World Beer Day isn’t just about beer—it’s about memories, bold choices, and unforgettable moments,” says Deepak Arora, CEO of SOM Group. “Hunter Beer has become part of those stories—from late-night conversations to spontaneous road trips. It’s a brand built on strength, style, and staying power.”
Hunter operates in the Mainstream Strong Segment (MSS), competing with top players in the space. Its smooth yet punchy taste, edgy branding, and unfiltered voice have helped it click with young urban consumers and fast-growing Tier-II cities alike.
This year, Hunter invites its fans to #HuntTheMoment—a rallying cry to chase authenticity, celebrate individuality, and savour life without filters. Whether it’s beers with your crew or a solo wind-down session, Hunter promises to be the go-to companion for every bold moment.
Bottom line?
7 crore bottles a year isn’t just a number—it’s proof that India’s beer drinkers are choosing bold over boring.
Happy World Beer Day. Now go make it legendary.
