Beats Ignites New Campaign ‘Burn Bright’ with India’s Cricket Phenom Shubman Gill and Powerbeats Pro 2
Beats has launched its compelling new campaign, “Burn Bright,” starring Indian cricket sensation and Beats ambassador Shubman Gill. The spotlight is on the brand’s flagship workout earbuds, Powerbeats Pro 2, designed specifically for athletes pushing their limits.
Shubman Gill shares, “Training is where I sharpen my skills—it’s a quiet, personal space. Beats helps me block out distractions and focus fully. More than music, Beats represents bold energy and authenticity, and I’m thrilled to embody this in the campaign.”
Chris Thorne, Beats’ CMO and Head of Product, highlights Shubman’s embodiment of a fresh athletic generation: “Shubman isn’t just a cricket star; he’s a trailblazer who blends passion, style, and individuality. This campaign celebrates his precision and the powerful role music plays in his performance on and off the field.”
In the campaign visuals, Gill is seen wearing the Powerbeats Pro 2—high-performance wireless earbuds engineered for intense training. Key features include heart rate monitoring, active noise cancellation, transparency mode, adaptive EQ, voice isolation, Qi wireless charging, and an impressive 45-hour battery life with the case. Available in bold shades like Jet Black, Quick Sand, Hyper Purple, and Electric Orange, they retail at ₹29,900 (all taxes included) on apple.com/in.
“Burn Bright” joins Beats’ ongoing series of athlete-driven campaigns that showcase global sports icons. This year’s lineup includes legends like Lionel Messi, LeBron James, Erling Haaland, and more, reinforcing Beats’ commitment to celebrating bold performance and individuality through music.
