V. Shantaram Classics Return! Ultra Play OTT Unveils #LegacyLivesOn Campaign—Stream & Celebrate Timeless Bollywood Masterpieces
Ultra Play OTT from the renowned Ultra Media & Entertainment Group pays a heartfelt tribute to the legendary filmmaker V. Shantaram with the launch of its #LegacyLivesOn campaign this November. In celebration of Shantaram’s birth anniversary on 18 November, the platform premieres a curated lineup of his most iconic films—including Do Aankhen Barah Haath, Navrang, Jhanak Jhanak Payal Baaje, Dahej, Jal Bin Machhli Nritya Bin Bijli, Parbat Pe Apna Dera, Geet Gaya Pattharon Ne and Boond Jo Ban Gayee Moti. Each movie reflects Shantaram’s philosophy of blending artistic beauty, deep emotion, and social relevance.
The #LegacyLivesOn campaign brings legendary directors back into focus using engaging social formats such as trivia series and creative reels, driving nostalgia and digital conversation around V. Shantaram’s craft. CEO Sushilkumar Agrawal emphasizes, “Classics aren’t relics—they’re powerful lessons for today’s creators and audiences. Ultra Play is committed to keeping India’s cinematic soul vibrant for future generations.”
V. Shantaram’s masterworks stand at the intersection of art and empathy, remembered for innovative use of color, music, and storytelling that shaped Bollywood’s golden era. Ultra Play OTT revives these cinematic treasures, offering a rich catalog of classics—and ensures India’s film heritage remains accessible to all, one legendary frame at a time.
