#UPvsTB is an initiative by the Government of Uttar Pradesh, led by the VIDI Foundation and digitally supported by Gozoop, to spread awareness about TB in India.
Mumbai: On this World TB Day, 24 March 2018, the health department of the UP Government has committed itself to raise social awareness about Tuberculosis (TB) with the #UPvsTB campaign. The VIDI Foundation, a digital intelligence think-tank, has extended its support to make this campaign viral on social media and successfully made it one of India’s largest digital campaigns after Swachh Bharat. Gozoop, one of India’s leading integrated marketing agencies, has also extended its support to further boost the campaign digitally.
TB is one of the deadliest diseases on the planet affecting nearly a quarter of the world’s population. India alone accounts for 25% of the infected population, and the Govt. of India, with support from WHO, has pledged to completely eradicate TB by 2025. With the #UPvsTB campaign, the Govt. of UP aims to support the country in this mission. Planned around the WHO theme– Wanted: Leaders for a TB-free world, this campaign has gone viral on social media garnering 20 million impressions till date.
As part of the campaign, digital overlay/frames have been created on Facebook for people to change their profile picture to show their support towards this cause and thus, help in spreading awareness among their friends and family. Thousands of people have already joined the campaign by changing their DP. Celebrities from different fields like Shabana Azmi, R. Madhavan, Pooja Bhatt, Ravi Kishan, Huma Qureshi, Kanika Kapoor, Kailash Kher, RP Singh, Ashwini Ponnapa, Anas Edathodika, Vartika Singh, Alankrita Sahai, Disha Pandey and Arthi Venkatesh have also endorsed this cause on social media to help create maximum awareness.
India has the largest number of TB patients in the world. Almost every minute a man woman or child dies of TB in India.On world TB day lets pledge to eliminate TB. If u have cough, fever, poor appetite or weight loss please get checked for TB. #IndiaVsTB #UPvsTB pic.twitter.com/n8AQdx8onw
— Azmi Shabana (@AzmiShabana) March 24, 2018
— Ashwini Ponnappa (@P9Ashwini) March 20, 2018
Govt of India commits to eliminate TB by 2025. India alone accounts for 25% of global TB cases.Govt of Uttar Pradesh, catering to 220 million citizens is committed to lead the country’s campaign against TB through universal access to quality diagnosis & treatment for all
— Pooja Bhatt (@PoojaB1972) March 15, 2018
After successful battle against Polio, India is set to become TB free by 2025. On 24th of March UP government is observing World TB Day, I urge everyone to come forward & support #IndiaVsTB mission & educate people about how to fight with this fatal but totally curable disease. pic.twitter.com/iRSKuaVurK
— R P Singh (@rpsingh) March 16, 2018