Noida: Mr. Consistent Virat Kohli is undoubtedly the biggest brand in the global cricketing fraternity right now and he has achieved it with immense hard-work and dedication towards his craft.
There could be many measures to evaluate his brand value, but one of those should surely be the whopping sum of money he gets for a single promotional post on his official Instagram handle.
Yes, the Indian ‘run-machine’, who has 20 million followers on Twitter, 15 million on Instagram and more than 36 million likes on Facebook, gets $500,000 (Rs 3.2 crore) for every promotional post on Instagram, which is the same amount Football superstar Cristiano Ronaldo charges.
He undoubtedly is the most loved cricketer in the country right now and this love also reflects on his social media posts. This apparently is the reason why the biggest brands of the world approach the cricketing superstar to promote their products.
Recently, Forbes claimed that the brand value of Virat Kohli is greater than that of Football legend Lionel Messi, Golf superstar Rory McIlroy and Golden State Warriors’ Stephen Curry.