Mumbai: NIVEA, world’s largest skincare brand and India’s No. 1 Shower Gel brand, announced their new face for the Shower Gels category, Bollywood actress Taapsee Pannu. Chosen basis her popularity amongst the youth of the country, strong brand fit, and an honest and credible off-screen image, Taapsee will be seen in the latest TV commercial for NIVEA Shower Cream. Watch the film here-
NIVEA, being the market leader in Shower Gels category in India, aims to further grow the category by upgrading bar soap consumers. And with a relatable personality like Taapsee Pannu on board, the brand looks to enhance their consumer outreach with a new TVC. In this quirky ad, Taapsee discovers that when it comes to finding a soap, which – cleanses well, isn’t harsh, and moisturizes the skin too, NIVEA Crème Care is the only option to fulfil all her shower needs. Anushka Sharma continues to be the face for Body and Deodorant categories for NIVEA in India.