Mumbai: The summer hues are here and so is the comfortable and casual wear to beat the heat with fashion intact. Cumulating comfort and style is this Surat-based brand ‘Flowery Fashion’, an online portal that promises to make everyday wear extravagant. Few months ago, the brand had roped in actress Amrita Rao as their brand ambassador who also associated with the fashion apparel brand as their Fashion Advisor. This time they launched their all-new-collection with well-known actresses and top notch bloggers in presence at Polenta Cafe.
Actresses and models like Shibani Kashyap, Marina Kunwar, Pia Bajpai, Elena Fernandes, Aditi Sharma Ved, Garima Jain, Parul Gulati and Anurita Jha along with Producer Preeti Thaker Arora attended the launch of the new collection and had a general opinion that said, “The collection is very youthful and easy to wear. The colors are not too vibrant and they’re subtle, which helps in making the collection wearable on a daily basis. The fabric is smooth which is great for the Indian climate and for artists like us who keep traveling and shifting between shoots such outfits can really help in making ‘moving’ easy”.
On the occasion, Mr. Kailash Jhawhar, CFO of Flowery Fashion, said, “We have been extremely lucky to have a celebrated actress like Amrita Rao not only be our brand ambassador but fashion advisor as well. We wanted to extend our joy to our friends in the entertainment industry and that’s why we’ve arranged this get together to showcase our new collection. We are extremely proud of our casual wear that’s both trendy and comfortable which will definitely make it to the wardrobes of the celebrities who came to wish us their good luck. The best part about it is that although celebrities wear it, it is affordable for regular women who have the zeal to look fashionable.”