- A branded collaboration between Anusha Dandekar and PrettySecrets
Mumbai- PrettySecrets, India’s young, fun, vibrant and comfortable lingerie brands has collaborated with ace VJ, model and actress Anusha Dandekar to design a special lingerie collection – Anusha for PrettySecrets. The collection was unveiled by Anusha at the PrettySecrets’ Hill Road Store in Bandra.
Whilst the Indian fashion industry has seen many collaborations and celebrity designed collections in apparel, beauty etc., this is the first time that a celebrity designed lingerie collection is launched by a lingerie brand in India – PrettySecrets.
Apart from being an ace VJ, actor, model, singer, Anusha is an icon of style, fashion, confidence and an absolute lingerie lover! Now she’s bringing her body-positive ethos for young, fun, quirky design & vibrant colors to Anusha For PrettySecrets, her first-ever lingerie collection.
Designed in collaboration with PrettySecrets’ design experts, the collection reflects Anusha’s youthful and fun personality. The brand “Anusha For PrettySecrets” aims at targeting young, fun, fashionable girls who have always admired Anusha and her style. The Anusha For PrettySecrets collection has lingerie that is not just comfortable but also trendy, sassy & quirky. This collection is affordably priced with bras starting at INR 799, panties starting at INR 399 and panty packs starting at INR 499. The bras come in sizes 32B,C,D, 34B,C,D & 36B,C,D & panties range from sizes S to XL.
Anusha’s ultra-stylish, fun and sassy aesthetic is seamlessly played out in the Pretty Tomboy Bandeau Lace Bras with Coordinated Lace Bikinis, Texty Panties with quirky one-liners and Daily Diva Monday-Sunday panty pack that has mood defining text on the panties for the Instagram savvy millennials.