Mumbai: Mostly Sane aka Prajakta Koli, India’s biggest comedy creator has been appointed as one of the ambassadors to join over 50 other inspiring creators for YouTube’s initiative. The global ambassadors will tackle hate and promote tolerance, with videos and stories of hope, connection and understanding. YouTube is expanding its Creators for Change programme, a global initiative first announced in December 2016, to amplify the voices of YouTube creators who use the digital platform’s global reach to change conversations around tough issues and make a positive impact on the world. Chosen for their passion and dedication to create social change, these YouTube creators come from over 16 countries and represent a combined reach of 29 million fans.
“As part of YouTube’s commitment to invest $5 million in this programme, these creators will receive support from YouTube through a combination of project funding, mentorship opportunities, and ongoing production assistance at our YouTube Spaces,” Juniper Downs, Head of YouTube Public Policy said in an official statement.
All the global ambassadors will come together for the second annual Social Impact Camp at YouTube Space London where they will get mentorship opportunities with experts to bring their ideas to life. The camp will include inspirational speakers sessions, video production workshops and networking opportunities for ambassadors to connect with one another.
Koli’s other social initiative includes an initiative on Body Shaming called #iPledgeToBeMe that saw women reach out to her from all over the world and she received a whopping 10,000+ emails in just the first week of the release. People professed that they felt better and inspired post sharing their personal stories of body shaming with her and applauded her immensely for taking this initiative. To highlight this issue further she even shot a video called Shameless, an extension of the initiative, bringing several well-known artists such as Gaurav Gera, Raftaar, RJ Malishka, Sahil Khattar, Mithila Patkar and many others together. The video solely focused on truly embracing your inner self and who you actually are and was an instant hit amongst the audience.